HISTORY
For centuries, spirits and wines have been a fundamental part of history. In Ancient Rome, wine was kept in clay vessels to be transported during military expeditions.
The Celts in Northern Europe were developing the first ever wooden barrel. This creation led to the discovery that oak wood, in particular, had transformative properties.
Not only did these oak barrels store spirits and wines, but they also improved the signature oaky smoothness, colour, flavour, and sweet aroma, with age.
All organic products, including barrels, cannot be used indefinitely, because the continuous absorption causes barrels to lose their essential characteristics, and make them no longer useful.
For centuries, spirits and wines have been a fundamental part of history. From Dionysus, the Greek ‘God of Wine’ to the oldest Irish pubs, this craft has remained an honored practice. In Ancient Rome, wine was kept in clay vessels to be transported during military expeditions. While in Northern Europe, the Celts were developing the first ever wooden barrel. This creation led to the discovery that oak wood, in particular, had transformative properties. Not only did these oak barrels store spirits and wines, but they also improved flavor with age. This caused the use of barrels became a global phenomenon.
All organic products, including barrels cannot be used indefinitely. Barrels begin to lose their essential oak characteristics over extended time and use. This is because, during ageing, distillates within the barrels absorb the core components of the wood which help deliver the signature oaky smoothness, color, flavour, and sweet aroma. This continuous absorption depletes barrels making them no longer useful.
MISSION
REPLENISH
REUSE
REVENUE
Distillers have used barrel replacement or rejuvenation methods for decades to tackle this issue of depletion. A new barrel can cost between $300, and $1200 which is a great financial burden to distillers. Distillers are increasingly turning to barrel rejuvenation and oak alternatives as cost effective options, whilst still focusing on delivering outstanding quality product.
Our mission is to help you create revenue through the reuse of old oak barrels. We use a new natural rejuvenation process to replenish the depleted oak molecules that have been absorbed over time.
NEW APPROACH
Traditionally distillers have used alternative methods to rejuvenate barrels, extending their lifespan and experimenting with new flavors. These methods, however, greatly impact production time, resulting in additional expenses.
Madeva is a natural barrel rejuvenation solution that significantly reduces the costs of restoring the natural oak characteristics of your barrels. Madeva is simple to use, cost efficient, and reduces the delay in production time that other alternatives impose.
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