Flavor is most important to beer drinkers as is being identified in a number of recent research articles on the Web. Much of this research is being driven by the need to understand consumer trends in the craft brewing industry given the increasing pressure faced by smaller and larger brewers alike.
The hayday growth in the industry seen between 2010 and 2019 has matured significantly and the profile and needs of the average consumer have moved on from being experimental in nature to better educated and discerning.
In the article written by Matt Zajechowski for Craft Brewing Business titled “The top 12 factors consumers consider when choosing a craft beer” the number one factor driving the consumers choice in beer was TASTE, this article was based on research performed by C+R research who surveyed over 2000 regular consumers of alcohol, and it was found that the taste of the beer ranked at the most important factor ahead many others you would normally think of:
Price, style, brewery, the type of packaging rated far behind choosing a beer that was of the taste profile the consumers want. A far cry from our expected loyalty through criteria such as the brand breweries spend enormous time and money cultivating. You can read the article here . Whilst there are nuggets of interest here like the favoured style being IPA, the interesting aspect was that the survey also hilighted the reason for the growth in craft was TASTE AND QUALITY and that price was only marginally relevant, this tells you a story about what consumers are looking for.
At Brewshield this is an aspect we are continuously reinforcing with our brewing clients, customers are becoming discerning, they do take note when a beer is no longer tasting at its best. We have seen a number of medium size brewers with great brand awareness and historical dominance suffering in the market, in many cases quality begins to slide, consumers dont ignore this and the impact is felt on sales.
As craft become more competitive and craft customers become more sophisticated the need to drive taste and quality at the heart of your operation become far more important. Orchestrated beer wrote about The 8 Key Success Factors Needed to Be Competitive in the Beer Industry which you can read about here. In this article they hi light the key areas that brewers need to focus on in an increasingly competitive craft brewing environment. The first two points cover embracing technology and not growing too fast but again QUALITY is one of the most significant considerations in being competitive.
Brewshield has significant benefits to offer the brewer especially in a modernising and increasingly competitive environment, have a look at our benefits here and some of our testimonials on our site.
Flavor is most important to beer drinkers as is being identified in a number of recent research articles on the Web. Much of this research is being driven by the need to understand consumer trends in the craft brewing industry given the increasing pressure faced by smaller and larger brewers alike.
The hayday growth in the industry seen between 2010 and 2019 has matured significantly and the profile and needs of the average consumer have moved on from being experimental in nature to better educated and discerning.
In the article written by Matt Zajechowski for Craft Brewing Business titled “The top 12 factors consumers consider when choosing a craft beer” the number one factor driving the consumers choice in beer was TASTE, this article was based on research performed by C+R research who surveyed over 2000 regular consumers of alcohol, and it was found that the taste of the beer ranked at the most important factor ahead many others you would normally think of:
Price, style, brewery, the type of packaging rated far behind choosing a beer that was of the taste profile the consumers want. A far cry from our expected loyalty through criteria such as the brand breweries spend enormous time and money cultivating. You can read the article here . Whilst there are nuggets of interest here like the favoured style being IPA, the interesting aspect was that the survey also hilighted the reason for the growth in craft was TASTE AND QUALITY and that price was only marginally relevant, this tells you a story about what consumers are looking for.
At Brewshield this is an aspect we are continuously reinforcing with our brewing clients, customers are becoming discerning, they do take note when a beer is no longer tasting at its best. We have seen a number of medium size brewers with great brand awareness and historical dominance suffering in the market, in many cases quality begins to slide, consumers dont ignore this and the impact is felt on sales.
As craft become more competitive and craft customers become more sophisticated the need to drive taste and quality at the heart of your operation become far more important. Orchestrated beer wrote about The 8 Key Success Factors Needed to Be Competitive in the Beer Industry which you can read about here. In this article they hi light the key areas that brewers need to focus on in an increasingly competitive craft brewing environment. The first two points cover embracing technology and not growing too fast but again QUALITY is one of the most significant considerations in being competitive.
Brewshield has significant benefits to offer the brewer especially in a modernising and increasingly competitive environment, have a look at our benefits here and some of our testimonials on our site.
