CRAFT BEER SHOULD HAVE
TONS OF AROMA
WITH BAGS OF FLAVOR
Using Brewshield has major benefit to all brewers starting with an end product that remains as good as it was made for longer, but the significant added benefits include reduced stock returns, fewer lost customers, greater customer loyalty, savings on ingredients, increased stock holding, longer stock turnover , reduced seasonal cost benefits and much more.
CUSTOMERS
COST :Â ENORMOUS
Customers will judge you on the last beer they drink, if it is poor because they are drinking an older batch this has a direct bearing on loyalty, repeat buying and ultimately a high likelyhood that they simply switch to another brand. Brewshield protects the customer you already own and gets them talking positively to those you don’t own yet.
CUSTOMERS
COST :Â ENORMOUS
Customers will judge you on the last beer they drink, if it is poor because they are drinking an older batch this has a direct bearing on loyalty, repeat buying and ultimately a high likelihood that they simply switch to another brand. Brewshield protects the customer you already own and gets them talking positively to those you dont own yet.
INGREDIENTS
COST : Â $0.12/can
Typically hops and malt make up 95% of the ingredient costs of beer, brewers develop recipes with high cost, premium ingredients to enhance and distinguish their beers which add around 12c to the cost per can. Brewshield protects these essential flavors providing payback and value in retaining them for longer so the customer actually gets to appreciate them.
INGREDIENTS
COST : Â $0.12/can
Typically hops and malt make up 95% of the ingredient costs of beer, brewers develop recipes with high cost, premium ingredients to enhance and distinguish their beers which add around 12c to the cost per can. Brewshield protects these essential flavors providing payback and value in retaining them for longer so the customer actually gets to appreciate them.
RETURNS
COSTÂ : $0.46/can
Distributors and Retailers are reluctant to take large deliveries of individual Craft Beer lines as well as to hold on to these too long. This means that any Brewers who can extend the “fresh window” as well as overall shelf life will gain larger (and less frequent) orders and reduce late dated & quality recalls/returns and costs.
RETURNS
COSTÂ : $0.46/can
Distributors and Retailers are reluctant to take large deliveries of individual Craft Beer lines as well as to hold on to these too long. This means that any Brewers who can extend the “fresh window” as well as overall shelf life will gain larger (and less frequent) orders and reduce late dated & quality recalls/returns and costs.
THE REAL COST OF
BEER STABILITY
We have analysed the real costs of beer stability including the investments brewers make in secure cold chain, key ingredients that diminish fast, pasteurisation and other mechanical technologies and the costs add up fast !
Â
THE REAL COST OF
BEER STABILITY
We have analysed the real costs of beer stability including the investments brewers make in secure cold chain, key ingredients that diminish fast, pasteurisation and other mechanical technologies and the costs add up fast !
Â
THE IPA- HEART OF “CRAFT BEER”
Sales of IPA beers now make up between 24%-33% of the overall Craft market (Brewers Association), the IPA is one of the most innovative categories and is often the flagship of a craft brewery’s lineup and innovation.
IPA’s like no other beer style is highly dependant upon hop character for its unique flavor and aroma character. Equally known, is that the “sweetspot of flavor” diminishes rapidly in IPAs, many of our customers are left with a narrow 3 weeks of freshness before decline happens rapidly. At this point often your aged IPA is dominated by bitterness and absent of the complex middle and fruit flavors a fresh IPA exhibits.
Brewshield has proven to be key in delivery of high quality IPAs that go the distance, a huge benefit to innovative and progressive brewers.
THE IPA- HEART OF “CRAFT BEER”
Sales of IPA beers now make up between 24%-33% of the overall Craft market (Brewers Association), the IPA is one of the most innovative categories and is often the flagship of a craft brewery’s lineup and innovation.
IPA’s like no other beer style is highly dependant upon hop character for its unique flavor and aroma character. Equally known, is that the “sweetspot of flavor” diminishes rapidly in IPAs, many of our customers are left with a narrow 3 weeks of freshness before decline happens rapidly. At this point often your aged IPA is dominated by bitterness and absent of the complex middle and fruit flavors a fresh IPA exhibits.
Brewshield has proven to be key in delivery of high quality IPAs that go the distance, a huge benefit to innovative and progressive brewers.
