The WLT150 team concludes a strategic partnership with John Fearless a company focused on providing products and services to the alcoholic beverage industry in the USA and other countries with the highest quality raw materials ingredients. We recognised that in order to be able to reach the right audience, to develop the market for WLT150 and engage with Distillers in a meaningful manner that it needed a partner who had an established presence and was respected in the industry.
We recognised great value in working together where both companies were focused on providing distillers with technology and ingredients that would allow them to make fantastic tasting product.
Read about John Fearless at their website , the story behind the brand tells you a lot about who we are working with. John the Fearless, Duke of Burgundy, lived in a time when brewing beer with hops was either banned or heavily taxed. The Duke brought hops to parts of Europe, and helped to usher in a quiet revolution that saw the noble hop replace the herbal medleys that had dominated brewing for centuries. With hops at their disposal, Europe’s brewmasters crafted new beers famous for their bold flavors, heady aromas, and complex bitterness.
Rob Bolch the CEO at John Fearless shares the philosophy of his business and why their brand is so important.
Just like John the Fearless, we believe in the importance of having the best products. We also understand it can be difficult for brewers, winemakers and distillers to do what they love when they don’t have access to the products they need. We source products from all around the world and we deliver them directly to your business. Because just like John, we know that if you’re going to make great inventions, you have to be fearless.
Their website www.Johnfearless.com lists their range of products and brewing provisions including:
- Specialty Hops
- Natural Hop Aroma Products
- Premium Malts
- Aged Oak Barrels
- Natural MicroDried® Fruits
And now WLT150 will be stocked and distributed by John Fearless in the Americas.
The WLT150 team concludes a strategic partnership with John Fearless a company focused on providing products and services to the alcoholic beverage industry in the USA and other countries with the highest quality raw materials ingredients. We recognised that in order to be able to reach the right audience, to develop the market for WLT150 and engage with Distillers in a meaningful manner that it needed a partner who had an established presence and was respected in the industry.
We recognised great value in working together where both companies were focused on providing distillers with technology and ingredients that would allow them to make fantastic tasting product.
Read about John Fearless at their website , the story behind the brand tells you a lot about who we are working with. John the Fearless, Duke of Burgundy, lived in a time when brewing beer with hops was either banned or heavily taxed. The Duke brought hops to parts of Europe, and helped to usher in a quiet revolution that saw the noble hop replace the herbal medleys that had dominated brewing for centuries. With hops at their disposal, Europe’s brewmasters crafted new beers famous for their bold flavors, heady aromas, and complex bitterness.
Rob Bolch the CEO at John Fearless shares the philosophy of his business and why their brand is so important.
Just like John the Fearless, we believe in the importance of having the best products. We also understand it can be difficult for brewers, winemakers and distillers to do what they love when they don’t have access to the products they need. We source products from all around the world and we deliver them directly to your business. Because just like John, we know that if you’re going to make great inventions, you have to be fearless.
Their website www.Johnfearless.com lists their range of products and brewing provisions including:
- Specialty Hops
- Natural Hop Aroma Products
- Premium Malts
- Aged Oak Barrels
- Natural MicroDried® Fruits
And now WLT150 will be stocked and distributed by John Fearless in the Americas.
We have been privileged to not only benefit by John Fearless’s network of distribution, trusted customer, sales resources and reach but also through the access to their highly experienced and trusted team with over 60 years of combined experience in setting up breweries, running large breweries, fixing brewing problems, consulting to the industry and judging major competions but a group of guys who appreciate the value WLT150 brings to brewers and become ambassadors for us.