China’s large and rapidly growing middle class is boosting demand for craft beers that offer something different to national and international beer brands. At the moment the Chinese palate prefers more subtle, less hoppy craft beers than – for example – the average US consumer. Nevertheless, we have found that the country’s craft brewers possess a global view and again have challenges in stability found all around the world.
There was a lot of interest in this at the show, and we are subsequently commencing Brewshield trials with at least two Chinese brewers. In China, as in many other markets around the world, craft beer is often not pasteurized, so Brewshield’s positive impact on shelf life is a particular selling point. We are ready to do more business with Chinese customers, please get in touch with us via Ciatti’s Shanghai office.